Which performing arts organization pioneered the 'immersive brand experience' model with their 2018 production that integrated a luxury fashion brand as both sponsor and creative collaborator?

In the performing arts world, strategic brand collaborations have created some of the most memorable productions and experiences of the past decade. These partnerships blend artistic vision with commercial support, often resulting in groundbreaking performances that might not otherwise reach audiences. Test your knowledge about a notable performing arts collaboration that changed how theatrical productions approach corporate partnerships.

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• New York City Ballet's collaboration with Chanel for 'The Nutcracker Reimagined'
• Punchdrunk Theatre Company's partnership with Burberry for 'The Forgotten Quarter'
• Royal Opera House's alliance with Dior for 'Modern Metamorphosis'
• Cirque du Soleil's joint venture with Louis Vuitton for 'Horizon Lines'

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