Which pioneering program from the 1980s is widely credited with establishing the model for modern retail loyalty programs that award points based on purchase amounts?

Customer loyalty programs have revolutionized retail strategy throughout history, but their modern incarnation can be traced to specific innovations. This trivia explores the historical origins of contemporary loyalty marketing that changed how retailers build customer relationships. Test your knowledge about the pivotal moment when points, rewards, and membership benefits became standard practice in the retail landscape.

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American Airlines' AAdvantage (1981)
Sears Roebuck's Shopper's Club (1983)
Sperry & Hutchinson's Green Stamps (1986)
Macy's Star Rewards (1989)