Which streaming service first pioneered the use of high-profile directors and showrunners as formal brand ambassadors to promote their original content strategy?

Test your knowledge about how major production companies and streaming services use brand ambassadors to enhance their market presence and connect with audiences. Brand ambassadors play a crucial role in the film and television industry, representing networks, studios, and streaming platforms to build brand loyalty and attract viewers to new content. How much do you know about this strategic marketing approach in entertainment?

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Netflix with its 'Creator Ambassador Program' in 2013
Amazon Prime with its 'Visionary Partners Initiative' in 2015
HBO Max with its 'Storyteller Alliance' in 2020
Disney+ with its 'Creative Vanguard' program in 2019