Which famous consumer psychology experiment demonstrated that the color of a room significantly altered participants' perception of a product's taste, despite the product remaining identical?

Product development in scientific fields often relies heavily on understanding consumer psychology. Scientists and marketers collaborate to design products that appeal to our subconscious decision-making processes. This poll explores a famous experiment that revolutionized how we understand sensory influences on consumer product perception and has since informed countless product development strategies in scientific industries.

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The Bordeaux Wine Experiment (1998), where wine experts rated identical wines differently when served in differently colored rooms
The Stanford Ice Cream Study (2005), where participants reported temperature differences in identical ice cream when consumed in rooms with different color lighting
The Harvard Flavor Wheel Project (2001), where participants detected 'phantom flavors' in water when surrounded by different colored environments
The Tokyo Taste Perception Study (2003), where participants rated food saltiness differently based on the room's color scheme