Which celebrity endorsement deal is credited with increasing the company's value by over $6 billion within 5 years of the partnership?

In the world of pop culture, celebrity endorsements can make or break a product's success. Some partnerships become iconic, dramatically boosting sales and creating cultural phenomena. This trivia question challenges you to identify one of the most financially successful celebrity endorsement deals in modern retail history—a partnership that transformed both the brand and the celebrity's business empire.

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• Michael Jordan with Nike (Air Jordan)
• Rihanna with Puma (Fenty)
• George Clooney with Nespresso
• Kylie Jenner with Coty (Kylie Cosmetics)

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