Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty concepts that would later be adopted throughout the retail industry?

Loyalty programs have become a cornerstone of modern retail strategy, but their origins date back further than many realize. These programs have evolved from simple punch cards to sophisticated digital ecosystems that track consumer behavior, offer personalized rewards, and drive customer retention. Test your knowledge about the history and innovation of retail loyalty programs that shaped today's customer engagement strategies.

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American Airlines with AAdvantage
S&H Green Stamps
Marriott Hotels with Marriott Rewards
General Mills with Betty Crocker Points