Which mythological creature was deliberately chosen for Starbucks' logo to symbolize seafaring trade routes and has been gradually simplified in design over the company's history?

Brand mascots often draw inspiration from mythology and folklore to create memorable characters that resonate with cultural archetypes. These mythological connections help brands establish deeper emotional bonds with consumers by tapping into universal stories and symbols. Test your knowledge about how modern marketing has incorporated these ancient myths and legendary creatures into brand identities and marketing strategies.

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Siren (or Melusine)
Kraken
Nereid (Sea Nymph)
Selkie