Which famous person initially rejected social media as a brand strategy, calling it a 'fad,' only to later build a billion-dollar empire largely through Instagram marketing?
How well do you know the beginnings of today's biggest celebrity brands? Before the spotlight, many famous personalities started with humble or surprising brand origins. This poll tests your knowledge of celebrity brand history and the strategic decisions that helped launch these famous personal brands into the stratosphere. Can you identify the correct origin story behind this celebrity's empire?
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- Kylie Jenner, who once stated in 2012 that 'social media won't last' before launching her cosmetics empire primarily through Instagram
- Rihanna, who focused exclusively on music distribution platforms until 2016 when she pivoted to social media for her Fenty Beauty launch
- Dwayne 'The Rock' Johnson, who avoided social platforms until his agent convinced him to use them to promote his films in 2014
- Elon Musk, who dismissed social media marketing as 'inefficient' until Tesla's marketing team demonstrated its ROI potential in 2015
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