Which struggling literary publishing house dramatically revived its brand in 2012-2015 by partnering with Instagram influencers and launching collectible hardcover classics with distinctive colored spines?

In the publishing world, brand strategy has become increasingly important as traditional publishing houses adapt to the digital age. Some once-declining literary brands have executed remarkable turnarounds through strategic repositioning, innovative product launches, and creative partnerships. Test your knowledge of one of the most dramatic publishing brand revivals of the past decade!

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Penguin Classics with their 'Rainbow Editions' featuring commissioned artwork from digital artists
Faber & Faber with their 'Neon Essentials' series featuring fluorescent typography on black covers
The Folio Society with their limited-edition 'Instagram Shelf' series designed specifically for social media display
Vintage Classics with their color-coded 'Vintage Rainbow' redesign that became Instagram fixtures in bookshelf photos