Which innovative customer loyalty program was first introduced by a major telescope retailer to revolutionize the astronomy shopping experience?

The astronomy retail sector has undergone significant transformation in recent years, with specialized stores adopting innovative approaches to customer engagement. From observatory gift shops to major telescope retailers and space memorabilia vendors, these businesses have developed unique strategies to attract and retain astronomy enthusiasts. How well do you know the business side of bringing the cosmos to consumers?

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StellarPoints - where customers earn points based on the celestial objects they successfully photograph with their purchased equipment
Moon Phase Rewards - offering discounts that increase and decrease with the lunar cycle
Constellation Club - a subscription service providing monthly star charts and exclusive viewing events
Astronomer's Passport - a stamp-based program where purchases at different observatory gift shops unlock special products