Which nature-focused company rebranded in 2011, changing its mascot from a frog perched on a finger to a more stylized red-eyed tree frog that's now featured on all its products?

Many successful brands in the natural products industry have evolved their mascots and imagery over time to better connect with environmentally conscious consumers. Some of these transformations represent significant shifts in brand positioning, while others maintain core elements that have resonated with nature enthusiasts for decades. Test your knowledge of how these nature-focused brands have developed their visual identities and marketing approach.

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Rainforest Alliance
The Nature Conservancy
World Wildlife Fund
Endangered Species Chocolate