Which international retail brand launched the 'Artisan Exchange Program' in 2009, creating a global marketplace for traditional craftspeople to sell their cultural products directly to consumers?

Traditional craftsmanship and cultural heritage have increasingly become selling points for retail brands seeking authenticity in a mass-produced world. Many companies have integrated indigenous designs and traditional crafting methods into their product lines, sometimes creating partnerships with artisan communities around the world. This trivia question explores how one major brand has built its identity around preserving and showcasing cultural traditions through retail.

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Ten Thousand Villages
Anthropologie
World Market
NOVICA