Which athlete's endorsement deal included an unprecedented equity stake in their sponsor's company and has generated over $5 billion in revenue since its inception?

Throughout sports history, certain athlete-brand partnerships have transcended mere endorsements to become cultural phenomena. These iconic collaborations often reshaped marketing strategies, revolutionized product development, and created lasting legacies. Test your knowledge about one of the most financially significant and transformative endorsement deals in sports business history!

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Michael Jordan with Nike (Air Jordan)
LeBron James with Sprite
Serena Williams with Gatorade
Tiger Woods with Titleist