Which brand's Diwali campaign became famous for breaking tradition by focusing on gender equality rather than just festive celebrations, creating a new standard for cultural marketing?

Heritage and cultural traditions have become powerful tools in modern marketing strategies. Brands increasingly tap into cultural celebrations, rituals, and traditions to create authentic connections with consumers. This type of marketing requires deep cultural understanding and respectful representation. Test your knowledge about a groundbreaking heritage marketing campaign that changed how brands approach cultural traditions in advertising.

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