Which product innovation did Guinness World Records introduce in 2000 that revolutionized how people engaged with their brand and significantly boosted their commercial success?

The Guinness World Records brand has evolved significantly since its inception in 1955. Originally created to settle pub arguments about various records, it has grown into a global authority on record-breaking achievements and a powerful brand recognized worldwide. Test your knowledge about the product development and brand history of this iconic publication that has certified over 40,000 world records in its history.

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• The Guinness World Records video game series
• Guinness World Records museums with interactive exhibits
• Guinness Record-Breaking Kits for home use
• Digital subscription service with exclusive record content

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