Which fast-fashion retailer's 2019 designer collaboration crashed their website within minutes of launch and saw items being resold online for up to 10 times their original price?

Brand collaborations have revolutionized the retail landscape, creating unprecedented buzz and driving massive sales through limited-edition releases. These strategic partnerships between retailers, celebrities, designers, and even unexpected brands have become a cornerstone of modern pop culture, generating lines around the block and instant sell-outs. Test your knowledge about one of the most talked-about retail collaborations that broke sales records and changed how brands approach partnerships.

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