Which gaming company first introduced a 'Play-to-Earn' loyalty program that rewards players with real-world benefits and cryptocurrency for in-game achievements?

In the competitive world of gaming, companies constantly innovate to build brand loyalty and enhance customer experience. One revolutionary approach transformed how players interact with a major gaming platform, resulting in unprecedented customer retention rates. Test your knowledge about this game-changing loyalty strategy that redefined player engagement and created a more personalized gaming experience.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Epic Games with their 'Epic Rewards' system in 2021
Axie Infinity, pioneering blockchain gaming with SLP tokens in 2018
Steam with their 'Steam Points' ecosystem in 2020
PlayStation with their 'PS Plus Rewards' program in 2019