Which company launched the first widely-used secure online transaction system for retail in 1994, pioneering e-commerce as we know it today?

Before Amazon dominated online shopping, the e-commerce landscape was very different. This question explores a pivotal moment in retail history that transformed how consumers shop online. Understanding these early developments helps product managers appreciate how innovation in retail platforms can fundamentally change consumer behavior and set industry standards that persist for decades.

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Netscape with its Secure Sockets Layer (SSL) encryption protocol
eBay with its auction-based marketplace
CompuServe with its Electronic Mall
IBM with its World Avenue shopping platform