Which company launched the first modern retail loyalty program in 1981 that became the model for programs we know today?

Loyalty programs have become a cornerstone of retail strategy, but their origins might surprise you! This trivia question explores the historical roots of customer loyalty programs that transformed how retailers build relationships with consumers. Test your knowledge about when and how these ubiquitous marketing tools first emerged in the retail landscape.

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American Airlines with AAdvantage
S&H Green Stamps
Walmart with the Walmart Rewards Program
Macy's with their Star Rewards