Which major dictionary publisher rebranded in 2014 by launching a campaign based on the linguistic concept of 'the first word that comes to mind'?

Brand names and slogans are carefully crafted linguistic creations that can make or break a company's identity in the marketplace. Behind every successful brand name lies thoughtful linguistic consideration—from phonaesthetics (how pleasant words sound) to semantic associations and cross-cultural implications. This poll tests your knowledge about a famous linguistic rebranding case that demonstrates the crucial intersection of language and marketing.

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Oxford University Press with their 'Language Lives' campaign
Merriam-Webster with their 'Define Your World' campaign
Collins Dictionary with their 'Word Lovers Unite' marketing
Dictionary.com with their 'Word of the Day' rebranding strategy