Which company's 2011 logo redesign, simplifying from a complex emblem to a minimalist wordmark, coincided with a business transformation that increased its market value from $10 billion to over $200 billion in a decade?

In the world of corporate branding, logo redesigns can be risky, expensive ventures that significantly impact consumer perception and company valuation. Some logo changes have sparked controversy, while others have brilliantly repositioned brands for new generations of consumers. This trivia question explores one of the most successful logo redesigns in retail history that contributed to a remarkable business turnaround.

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Microsoft
Starbucks
Apple
IBM