Which sports brand famously revitalized its market position in the 1990s with the 'Just Do It' campaign that positioned the company as a champion of the everyday athlete?

In the competitive world of sports apparel and equipment, brand positioning can make or break a company's success. One particularly effective strategy has become legendary in the industry. This poll tests your knowledge of a famous brand positioning coup that transformed a struggling company into a global powerhouse by embracing an 'underdog' mentality that resonated deeply with athletes and consumers worldwide.

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Nike
Reebok
Adidas
Under Armour