In 2011, which controversial marketing campaign did Patagonia launch that revolutionized transparency in natural products retail?

In the natural products industry, certain brands have pioneered sustainability initiatives that transformed how consumers view eco-friendly shopping. Patagonia has been a trailblazer in transparent marketing about environmental impact, but there was one groundbreaking campaign that fundamentally changed retail marketing strategies in the natural products space. Test your knowledge of this influential retail case study that inspired numerous other brands to adopt similar approaches.

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"Don't Buy This Jacket" - an anti-consumerism Black Friday campaign highlighting environmental costs of production
"The Footprint Chronicles" - interactive supply chain mapping for consumers
"1% for the Planet" - retail profit donation program for environmental causes
"Worn Wear" - the first major retail product repair and resale program