Which major wildlife conservation organization underwent a controversial rebrand in 2011, changing its iconic logo for the first time in nearly 50 years?

In the competitive landscape of wildlife conservation organizations, branding plays a crucial role in attracting donors and driving awareness. The most successful wildlife conservation organizations have evolved their brand identities over time to remain relevant while staying true to their core mission. This poll tests your knowledge about a significant brand transformation in the wildlife conservation sector that changed how conservation organizations approach their visual identity.

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World Wildlife Fund (WWF)
National Wildlife Federation (NWF)
Wildlife Conservation Society (WCS)
International Union for Conservation of Nature (IUCN)