Which music industry e-commerce innovation first allowed artists to set their own pricing, including a 'pay what you want' option for digital album releases?

The digital transformation of music retail has dramatically changed how consumers discover, purchase, and experience music products. From vinyl records to streaming platforms, the industry has evolved through various e-commerce models. This trivia question focuses on a groundbreaking e-commerce innovation that significantly impacted how artists connect with fans in the digital marketplace.

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Bandcamp
CD Baby
ReverbNation
TuneCore