Which innovative marketing strategy did Celestron use to successfully launch their EdgeHD telescope series, resulting in record-breaking sales in the astronomy retail market?

In the competitive astronomy retail market, product differentiation through innovative marketing is crucial. When Celestron launched their EdgeHD telescope series, they employed a unique marketing strategy that revolutionized how premium astronomy equipment was positioned to both amateur and professional astronomers. This campaign is now studied as a benchmark for specialty retail marketing in the science equipment sector. Can you identify which groundbreaking approach they used to distinguish themselves from competitors?

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Experiential marketing through mobile observatories that visited dark-sky locations, allowing customers to test the EdgeHD technology before purchasing
Celebrity endorsement campaign featuring famous astrophysicists who used the telescopes in their research and personal stargazing
Augmented reality app that showed potential buyers exactly how celestial objects would appear through the EdgeHD compared to competitor models
Subscription-based ownership model where customers paid monthly fees for progressive telescope upgrades, starting with base EdgeHD models