Which revolutionary retail innovation was first introduced by the musical 'Hamilton' in 2016 that transformed performing arts merchandise strategy?

The performing arts industry has evolved significantly in how it markets and sells merchandise to theater-goers. From traditional souvenir programs to innovative digital offerings, theaters have embraced retail innovations to enhance audience experience and generate additional revenue streams. Test your knowledge about a groundbreaking retail innovation that changed how Broadway shows connect with fans!

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Digital lottery app with integrated merchandise store
Augmented reality playbills that unlock exclusive content
Pop-up immersive retail experiences in theater lobbies
Subscription-based costume replica program