Which product launch holds the Guinness World Record for the largest augmented reality (AR) marketing campaign based on unique user participation?

The world of product launches is filled with ambitious marketing campaigns and innovative strategies. Some product releases have broken world records in various categories - from attendance numbers to social media reach. This poll tests your knowledge about historic product launches that earned their place in the Guinness World Records. Can you identify which product launch strategy created an unprecedented milestone in retail history?

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Pokémon GO's 2016 global release that engaged over 500 million users in AR gameplay within its first year
IKEA's 2019 IKEA Place app launch, which allowed 45 million users to virtually place furniture in their homes
Pepsi's 2019 'Portal to Planet' campaign that had 2.5 million users scan codes to unlock AR experiences
Nike's 2020 AR sneaker try-on feature that reached 30 million users during pandemic lockdowns