Which major publishing house completely redesigned its iconic penguin logo in 2003 as part of a comprehensive brand identity overhaul, only to revert back to a version closer to the original design after public backlash?

The publishing industry has undergone significant transformations in brand identity and marketing strategies over the decades. Major publishing houses have had to adapt their brand identities to remain relevant in the digital age while preserving their literary heritage. Test your knowledge about how these iconic literary brands have evolved their visual identities and marketing approaches to connect with modern readers while honoring their storied pasts.

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Penguin Books
Random House
HarperCollins
Simon & Schuster