Which 1977 film revolutionized movie merchandising when its studio famously retained licensing rights instead of taking a higher director's fee, ultimately generating billions in retail sales?

The film industry pioneered innovative retail strategies by creating merchandise based on popular movies. This omnichannel approach has evolved from simple promotional items to billion-dollar revenue streams. Test your knowledge about the history of film merchandising and how studios transformed their intellectual property into retail empires that span physical stores, online platforms, theme parks, and limited-edition collaborations.

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Star Wars
Close Encounters of the Third Kind
Superman
Jaws