Which retailer pioneered the 'drop culture' strategy (limited-time, limited-quantity surprise releases) that has now become standard practice for engaging Gen Z and millennial consumers?

The intersection of pop culture and retail has created some of the most innovative customer engagement strategies in modern marketing. From limited-edition collaborations to immersive in-store experiences, brands are constantly finding new ways to leverage cultural phenomena to drive foot traffic and build customer loyalty. Test your knowledge about one of the most successful pop culture retail strategies that transformed customer engagement!

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Supreme
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Urban Outfitters
Zara