Which music streaming platform made history by launching with a unique 'vertical integration' model, owning both the streaming service AND producing its own exclusive hardware device?

The music industry has seen revolutionary product launches that transformed how we consume, create, and experience music. From physical formats to digital platforms, these innovations have disrupted established business models and created new opportunities for artists and consumers alike. Test your knowledge about these pivotal moments in music technology history!

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Tidal, with its MQA-enabled Tidal Link speaker (2017)
Apple Music, with its HomePod smart speaker (2018)
Spotify, with its Car Thing dashboard device (2021)
Beats Music, with Beats by Dre headphones before Apple acquisition (2014)