Which major astronomy equipment brand dramatically increased market share by rebranding with a 'democratizing the stars' campaign that changed their identity from elite/professional to accessible/beginner-friendly?

The astronomy industry has undergone significant transformations in how products and services are marketed to enthusiasts and professionals alike. From telescope manufacturers to stargazing apps, astronomical organizations have employed various innovative branding approaches to stand out in this specialized market. Test your knowledge about a fascinating brand identity shift that changed how we connect with the cosmos commercially!

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Celestron, with their 'Reach Beyond' campaign featuring simplified product lines and entry-level telescopes with smartphone integration
Meade Instruments, with their 'Universe for Everyone' rebrand focused on premium features at mid-range prices
Orion Telescopes, through their 'Stargazing Simplified' identity shift introducing color-coded product categories by experience level
Sky-Watcher, via their 'Your First Light' campaign emphasizing beginner-friendly setup and instruction-focused packaging