Which astronomy equipment company successfully repositioned its brand from professional-only observatory equipment to consumer telescopes with the tagline 'The Universe Within Reach'?

In the competitive world of astronomy products and services, companies position their brands carefully to capture specific market segments. From high-end observatory equipment to consumer telescopes, astronomy apps to stargazing tours - the astronomical retail market has evolved significantly. Test your knowledge about how major astronomy brands have positioned themselves in this specialized market!

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Celestron
Meade Instruments
Orion Telescopes
Sky-Watcher