Which athletic footwear collaboration broke e-commerce records in 2020 by selling out globally in under 10 minutes despite zero traditional advertising?

In the competitive world of sports retail, brand collaborations have become a crucial strategy for market expansion and customer engagement. These partnerships between sports brands and athletes, celebrities, or other companies often create limited-edition products that drive significant consumer interest. Test your knowledge about one of the most innovative and successful sports brand collaborations of recent years!

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• Nike x Travis Scott Air Jordan 1 'Cactus Jack'
• Adidas x Pharrell Williams 'Human Race' NMD
• Puma x J. Cole RS-Dreamer Basketball Shoe
• Under Armour x Dwayne 'The Rock' Johnson Project Rock Collection

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