Which e-commerce platform pioneered the 'buy one, plant one' model where a tree is planted for every purchase of outdoor gear?

The e-commerce landscape has been transformed by sustainability-focused platforms that cater specifically to nature enthusiasts, conservationists, and eco-conscious consumers. These specialized marketplaces have revolutionized how we purchase products related to the natural world, from ethical wildlife photography equipment to sustainable outdoor gear. Test your knowledge about the intersection of e-commerce and the natural world!

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Tentree
REI Co-op
Patagonia
The North Face