Which product launch strategy resulted in the highest first-week streaming numbers for an emerging artist in 2022?

The music industry has been revolutionized by streaming platforms, changing how artists launch their careers and reach audiences. These platforms have created new pathways for artist discovery and success, often with surprising results in terms of which marketing strategies prove most effective. Test your knowledge about how modern music product launches translate to streaming success!

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TikTok-exclusive preview campaign with influencer partnerships
Traditional radio promotion with major label backing
Surprise midnight release with email marketing blast
Festival performance debut followed by immediate release