Which Broadway musical was the first to use dynamic pricing algorithms and personalized digital marketing that resulted in record-breaking advance ticket sales exceeding $30 million before opening night?

The performing arts industry has been transformed by technological innovations in marketing and ticket sales. Theater productions now leverage sophisticated digital strategies to build their brand and reach audiences. This poll tests your knowledge about a groundbreaking digital advertising campaign that changed how Broadway shows connect with potential theatergoers and manage ticket inventory.

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Hamilton (2015)
The Lion King (2011 digital campaign)
Wicked (2013 rebranding)
Book of Mormon (2014)