Which brand created an award-winning marketing campaign centered around Diwali that resulted in a 35% increase in customer engagement by inviting customers to share their family traditions?

Cultural festivals around the world provide unique opportunities for brands to connect with communities through authentic engagement strategies. How well do you understand the intersection of cultural celebrations and successful retail marketing campaigns? Test your knowledge of how major brands have leveraged cultural traditions to create memorable customer experiences while respecting cultural significance.

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• Amazon's 'Light Up Your Tradition'
• Airbnb's 'Festival of Homes'
• Apple's 'Illuminate Together'
• Coca-Cola's 'Share the Light'

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