Which innovative marketing strategy did Merriam-Webster implement that dramatically increased their social media following and revitalized their brand among younger audiences?

Merriam-Webster, one of the world's leading dictionary publishers, underwent a significant brand transformation in recent years. This poll tests your knowledge about how language-focused companies have evolved their branding strategies to remain relevant in the digital age. Test your awareness of how dictionary companies have adapted their marketing approaches as language consumption has shifted from physical books to online platforms.

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Responding to political events with dictionary definitions that subtly commented on current affairs
Creating an AI-powered chatbot that corrected grammar in users' social media posts
Launching a subscription service offering personalized etymology reports
Partnering with rap artists to create dictionary-themed music videos explaining complex words