Which 2017 film had its entire marketing campaign scrapped and redesigned at the last minute, costing the studio an additional $25 million, after test audiences found the initial promotional materials confusing and off-putting?

Hollywood isn't just about making movies—it's about selling them too. For every blockbuster success, there are marketing campaigns that missed the mark completely, turning potential hits into notorious retail failures. This trivia tests your knowledge of the business side of filmmaking, where millions in marketing dollars sometimes go to waste through poor product positioning, misunderstood audience segments, or complete branding disasters.

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• The Mummy (Universal's Dark Universe launch)
• Justice League (DC Extended Universe)
• Valerian and the City of a Thousand Planets
• Ghost in the Shell

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