Which 1999 film pioneered viral marketing for movies by creating a fake documentary website that many viewers believed was real, helping turn a $60,000 budget into nearly $250 million in revenue?

The way films are marketed can make or break their box office success. Major studios invest enormous resources in developing marketing strategies that will attract the right audience demographics and maximize opening weekend numbers. This poll tests your knowledge of innovative film marketing campaigns that changed the industry and set new standards for how blockbusters reach their audiences. How well do you understand the tactics that transformed modest productions into cultural phenomena?

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