Which company holds the Guinness World Record for the 'Largest Product Launch Livestream' that revolutionized e-commerce engagement?

World records aren't just about human achievements—they also extend to remarkable marketing campaigns and retail innovations that captured global attention. Behind many record-breaking consumer products are brilliant marketing strategies that turned ordinary launches into extraordinary events. Test your knowledge about a famous retail marketing campaign that earned its place in the Guinness World Records!

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Alibaba's Taobao Live, which attracted 300 million viewers during its Singles' Day launch event in 2020
Amazon's Prime Day Live, which reached 250 million concurrent viewers in 2021
Walmart's TikTok Shopping Spectacular, which garnered 275 million views in 2022
eBay's Global Marketplace Marathon, which maintained 290 million simultaneous connections in 2019