Which innovative marketing campaign included the distribution of mysterious posters and websites featuring only the phrase 'All will be revealed' months before the book's title was announced?

The publishing industry has created some of the most memorable advertising campaigns to promote books and authors. From catchy slogans to innovative marketing strategies, publishers have found creative ways to capture readers' attention in an increasingly crowded marketplace. Test your knowledge of these iconic literary marketing campaigns that helped transform certain books into cultural phenomena.

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• Dan Brown's 'The Da Vinci Code'
• J.K. Rowling's 'The Casual Vacancy'
• George R.R. Martin's 'A Dance with Dragons'
• Gillian Flynn's 'Gone Girl'

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