Which innovative marketing strategy did Desmos use to rapidly grow its graphing calculator market share against established competitors like Texas Instruments?

In the world of mathematics education products, marketing strategies often leverage the unique properties of mathematical concepts to create memorable branding. Major publishers and educational technology companies compete to position their products in creative ways. This poll tests your knowledge of a groundbreaking marketing approach that revolutionized how mathematics learning tools are promoted to educational institutions.

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Creating a free web-based platform with premium institutional subscriptions
Partnering exclusively with major textbook publishers for bundled calculator access codes
Implementing a hardware trade-in program where schools could exchange old calculators for discounts
Launching a subscription-based model charging students $4.99/month for advanced graphing features