Which entertainment franchise pioneered the 'global synchronized release' strategy where products launched simultaneously worldwide at midnight, creating what marketers now call the 'anticipation economy'?

The entertainment industry has mastered the art of product launches, creating cultural phenomena that transcend mere merchandise to become defining moments in pop culture. From midnight release parties to global trending topics, these launches combine strategic marketing, fan engagement, and social media buzz to achieve remarkable results. Test your knowledge about one of the most successful product launch strategies that changed how entertainment franchises engage with audiences and set new standards for fan experiences.

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Harry Potter (with the coordinated book and merchandise releases beginning with 'The Goblet of Fire' in 2000)
Star Wars (with the 'Force Friday' merchandise events starting in 2015)
Marvel Cinematic Universe (with 'Avengers' themed product drops starting in 2012)
Game of Thrones (with the 'Winter is Coming' product strategy beginning in 2011)