Which celebrity endorsement deal is credited with saving Puma from near bankruptcy in the 1970s, boosting sales by 600% and transforming athletic footwear marketing?

Before social media influencers dominated advertising, celebrity endorsements were the golden ticket for brands looking to boost their image and sales. Some endorsement deals have become legendary in marketing history, completely transforming brands and creating cultural phenomena. Test your knowledge about one of the most impactful celebrity endorsement deals that revolutionized an entire product category.

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Michael Jordan with Nike
Pelé with Puma
Joe Namath with Brut
O.J. Simpson with Hertz