Which global retail brand is famous for its 'Festival of Lights' in-store displays that transform their flagship stores worldwide to celebrate Diwali?

Traditional cultures have become increasingly important in global retail branding strategies. Many brands are now incorporating cultural heritage elements into their marketing, store designs, and product offerings to create authentic connections with consumers. This trivia question explores how a famous retail brand has successfully integrated cultural traditions into their visual merchandising to create a distinctive shopping experience.

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Selfridges
Galeries Lafayette
Bloomingdale's
Harrods