Which natural products retailer first committed to eliminating all plastic packaging from its own-brand products by 2023, pioneering the 'plastic-free' movement in the industry?

In the natural products industry, sustainable packaging has become a critical factor for eco-conscious consumers. Companies are innovating rapidly to reduce environmental impact while maintaining product integrity. This groundbreaking initiative by one major natural products retailer has set a new industry standard and inspired numerous competitors to follow suit. Test your knowledge about this significant retail sustainability milestone!

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Whole Foods Market
Holland & Barrett
Sprouts Farmers Market
Trader Joe's