Which pharmaceutical product became the first prescription drug to be marketed directly to consumers on television after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has a complex history of product marketing and innovation. Some marketing campaigns have changed medical practice patterns, while others have sparked controversy. This poll tests your knowledge about a groundbreaking pharmaceutical marketing campaign that transformed both industry practices and patient awareness. Can you identify this landmark campaign that changed how prescription medications are marketed directly to consumers?

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer